How To Create Truck Wraps That Make a Lasting Impression


Why is it that you see so many vehicles on the road today that are wrapped in advertisements? It could be because these truck wraps make money for the individual with the wrapped vehicle and generate business for the company being advertised. But is that all?

Why Businesses Wrap Vehicles

When it comes truck wraps, there are many reasons why they are so beneficial. Here’s a handful:
  • Wraps are easily applied and maintained
  • They last for years if properly maintained
  • There are numerous options available for designs and colors
  • There are few better ways to advertise a business
  • Compared to paint, they are cheaper
So those are the benefits of a truck wrap. But it’s important to make sure that the whole process is executed correctly.

Making Your Design Memorable

Two of the most important steps in creating a design for your truck wrap is to be sure you conceptualize and research. Research not only the business that the wrap represents but any competitors as well. The most unique design concepts are made up from properly researched information. To see which wrap will be best for the vehicle involved, several design templates should be created.

Designers Who Know What They’re Doing

This may not be the right job for your sister’s kid – a budding art student who is looking for experience. Designers are easy enough to find, but you have to choose a professional who’s experienced, high-quality, and capable of delivering a memorable design. Make sure that the team who is going to do the wrapping is involved in the design. If possible, use one company for both.
A bad truck wrap could be the result of your compromising on designer quality. Nobody wants that.

It’s All about the Color

You’ll find lots of opinions and advice when it comes to truck wraps, but what most people would agree upon is that color is one of the most important aspects of wrapping a vehicle. All of the design aspects proceed from the color or colors used. The wrong color not only fails to draw in fresh customers but ends up being wasted money.

If you’ve already branded your company with a certain color, but that color doesn’t work well on wraps, you may actually consider rebranding. As just discussed, a reputable, experienced company can help you determine vehicle wrapping requirements, rebranding needs, proper color, design, and more.

Got Graphics?

When the design is right, and the colors are awesome, your truck wrap will be admired. But, if somewhere on the vehicle, your company name does not appear – all is lost. To promote your brand, you need vehicle graphics. The logo and name must be in a readable font that is properly sized. The location of your logo and name is also important. Don’t forget the location of your company, email address, and/or phone number. Make sure there is room to specify your services and products, so people know what it is that you do.

Note: not all vehicles should be wrapped. The shape of the vehicle makes a big difference as to whether or not wrap will work. Once again, a good company will assist you in determining whether your wrap will be appropriate for specific types of vehicles.

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